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Tourism Counts

Tourism Counts

The Visitor Economy Drives Vitality in the Cincinnati Region.

In 2017, more than 26 million people visited the Cincinnati region and spent $5 billion collectively, according to a new report, The Economic Impact of Tourism in the Greater Cincinnati Region. Growth in the region’s travel and tourism industry outpaced national averages in most key categories, reflecting the local industry’s trend of year-over-year progress.
As we renew our commitment to collaborative travel and tourism, we invite you to connect with us as we proudly share the story of the Cincinnati region and celebrate our success. We've created a few fun, convenient and shareable buttons that highlight a few of our key findings from the study:


  • The Cincinnati region hosted 26.6 million visitors in 2017.
  • Visitors spent $5.3 billion in the region, driven by spending on food and beverage, retail and lodging, up 4 percent over 2016.
  • More than 80,000 jobs are sustained by the travel and tourism industry in the region.
  • Tourism generates $2.7 billion in income, a 5.1 percent increase in total salaries produced by industry-related jobs.
  • Tax revenues generated $1.2 billion in tax revenue is generated offsetting the average household tax burden by $653 per year.

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