Do you want to be a part of the crowd or do you want to be treated as VIP? Most attendees at a meeting wouldn’t hesitate to say the latter. But is your meeting responding to that request?
The Hyatt Regency Cincinnati is working to achieve just that for meetings at their location. The hotel has launched a women’s initiative to tailor its services to the needs of the female traveler. From a smaller robe to higher quality bath products, the hotel is rolling out amenities more personalized to the guests it serves.
What can you take from Hyatt Regency Cincinnati’s program?
1. Listen to your attendees: Before implementing the program, female travelers were asked what they needed to make their stay more comfortable. You can do this by simply sending an email to your attendees asking them what they need to make their meeting successful. Or you can create a survey using a program, like Survey Monkey, to ask specific questions. You can even separate your attendees into different groups (i.e. vendors, specific industry, etc.) to tailor the survey even further. Just the fact that you are asking will set you apart from your competition.
2. Remember that it is all in the details: You may be surprised what your attendees come up with that would be easy to follow-up on. In the case of the Hyatt Regency Cincinnati, women complained about having a place to put their purse when at a restaurant. It’s a simple request that is now being addressed as the new restaurant is being constructed. Look through your attendees’ responses to find mentions of those small details that could surprise and delight all that attend. Most of those time, that is what your attendees will remember and talk about to others that might want to attend in the future.
3. Make a plan to follow-through: This sounds simple, right? But sometimes, in the rush, it’s easy to let your little touches slide. Don’t do it. Make a plan and stick to it. Educate all staff on what you are doing and why. And don’t forget any volunteers that will be helping you throughout the event. If everyone is aware ahead of time of how you want to make the attendees feel special, then it is more likely that they will help you follow-through on your plans at the event.
What have you done to personalize your event?