New Riff Distilling has only been open a short time, but this venue brings big things to the meetings industry. That’s right. We’re talking about a distillery. You don’t even have to drink an ounce of their spirits to have a fantastic meeting and hit some of the latest trends in event planning.
When people talk about food and beverage, the idea is almost ingrained that we should all strive to have the food be as local as possible. But local spirits? Many meeting planners have not worked that into their meetings quite yet. It’s a wonderful way to give your attendees a different way to taste the city they are in. Chances are that these spirits will also pair better with the local food you already are serving, rather than spirits that you have shipped in from a different region of the country.
In the case of New Riff Distilling, it is first and foremost a distillery. They are working to produce world-class spirits, which means they are the experts at what they do. Their interactive distillery tour will let you in on many of the secrets of what it takes to make their spirits while being inches away from where it all happens. An experience such as this gives your attendees interesting knowledge that they can take home with them and provides something to talk about for networking.
Everyone is looking to reduce their carbon footprint. By having your meeting right inside of a distillery, you are cutting down on fuel used to get alcohol to your meeting. And in the case of a newer distillery, such as New Riff, there could be other green benefits as well. New Riff has large windows that provide fantastic views both from inside and outside the distillery. That means there is no need to light the event rooms during the day, which can significantly reduce your meetings carbon footprint.