Consistency. Creativity. Credibility.

As a sales and marketing organization, the CVB relies on its award-winning communications and media team to build and maintain awareness, drive lead generation and position Cincinnati USA as a dynamic destination. In 2010, the team increased click-thru rates by 3.5 percent on its strategic trade media advertising plan, developed market segment collateral materials and direct mail campaigns, planned sales missions, trade shows and press conferences, increased web site visitor traffic by 11 percent and more than doubled its social media fan base on sites like Facebook and Twitter.

In 2010, the CVB launched a variety of new traditional and digital marketing tools to support sales efforts across the region, including Cincinnati USA North. The CVB was also awarded the 2010 First Place Middy Award for Best Annual Report by the Ohio Association of Convention & Visitors Bureaus.

The CVB's business and trade media relations efforts generated more than 1,100 article placements about the meeting and convention assets of Cincinnati. Those articles produced an estimated publicity value of more than $460,000.